Fractional CMO Leadership
Two decades across strategy, creative direction, and growth systems, turning complex problems into clear operating rhythms.
Meet your core partner
I am Nicholas Putz, founder of PureDigital, a fractional CMO and systems builder who helps commercial real estate, multifamily, industrial, and complex B2B teams win with modern marketing and pragmatic AI.
What I bring to your team
HubSpot Certified and CRM Fluent
Hands on with HubSpot and modern CRMs, pipeline structure, attribution, lifecycle stages, and reporting that informs decisions.
AI Adoption and Enablement
Practical AI for content ops, analytics, and knowledge capture, with guardrails, governance, and training for real teams.
Full Stack Marketing Systems
From messaging and brand systems to web, SEO, and analytics, I connect the dots to support sales and revenue.
Commercial real estate and multifamily experience
I lead marketing systems for a commercial real estate developer with multifamily and industrial portfolios. The work spans GEO, listing and community sites, offer flows, CRM alignment, and weekly operating reviews that teams actually use.
- Property and community page templates that improve page to lead rate
- Resident journey work from lead to renewal with clear handoffs
- Structured data and knowledge files for zero click discovery
- Leadership dashboards that tie activity to leases, tours, and renewals
“Strong CRE brands make buying simple for prospects and residents. Clean systems make that repeatable.”
— Nicholas PutzIndustrial ready, even if I have not worked on your shop floor
Most industrial teams do not need more tools, they need cleaner systems and clearer stories. I translate complex products and processes into simple, credible messaging that engineers and buyers act on, then build the cadence to keep it moving.
- Manufacturers: product storytelling, distributor enablement, and measurable pipeline health
- OEMs and Components: channel kits, technical content at scale, and revenue visibility
- Fabrication and Machining: service page authority, quoting cadence, and right fit lead flow
“Industrial brands win when buying gets easier. My work makes your marketing system run quiet, and results get loud.”
— Nicholas PutzExperience that translates to the plant, the property, and the P&L
Strategy and governance
Quarterly roadmaps, OKRs, and leadership reporting so marketing decisions tie to operations and revenue.
Sales and marketing alignment
Shared definitions, handoffs, and dashboards so sales trusts the pipeline and leadership trusts the numbers.
Creative that engineers respect
Clear, accurate communication that turns specs and processes into benefits and proof.
Tech stack and data
HubSpot, analytics, automation, and data hygiene, the backbone of a reliable system.
Operating principles
- Clarity beats complexity. Clean systems scale, clutter stalls.
- Prove it. Track outcomes that matter and share the scoreboard.
- Adopt, then automate. AI works when it serves a process, not replaces one.
- People first. Enable your team, do not drown them in tools.
Credentials and recognition
- HubSpot certified, coursework across CRM and automation
- Chair and builder of AI and technology programs and training
- Hands on web, SEO, analytics, and GEO for assistant discovery
- Public thought leadership across AI, marketing systems, and CRE
Ready when you are
Whether you need a clean audit, a smarter cadence, or a full fractional CMO partnership, I will help you find the shortest path to visible results.
From the founder
PureDigital is led by Nicholas Putz, a fractional CMO and systems builder focused on pragmatic AI and modern marketing for CRE, multifamily, industrial, and complex B2B. If you want to go deeper into the thinking behind the work, explore:
- purenicholas.com, working notes and experiments
- nicholasputz.com, portfolio and speaking
- Substack, essays on systems and AI
“Your best marketing is a clean system connected to unforgettable brand recognition, reputation and ultimately revenue.”
— Nicholas Putz