Fractional CMO + AI Systems for Complex B2B
YOUR BUYERS
ARE ONLINE.
CAN THEY FIND YOU?
If your best customers come from referrals and trade shows, you're building on a foundation that's slowly shrinking. AI-powered buyers shortlist vendors before they ever call. We install the system that puts you on that list — and keeps you there.
No pitch. No pressure. Just a clear picture of where you stand.
Sound familiar?
- ✕ Marketing feels like money spent with nothing you can measure
- ✕ Sales and marketing pull in different directions — same company, different story
- ✕ Your team is talented, but buried in repetitive tasks AI could handle
- ✕ Buyers can't find you online, or can't tell what makes you different
- ✕ Leadership asks "what's working?" and nobody has a confident answer
These problems compound quietly. The gap between you and competitors who've fixed them grows every quarter — until it doesn't.
IT'S NOT YOUR PRODUCT.
It's your system.
Most industrial and B2B companies have deep expertise and real results. The breakdown is in how that value gets communicated, found, and converted — or doesn't.
Buyers can't find you — or don't understand you
Your credibility is real. But if it's not discoverable and clear to a cold prospect online, it might as well not exist. AI assistants now shortlist vendors before humans ever pick up the phone.
You're working hard but not compounding
Every campaign, every trade show, every content piece starts from zero. There's no flywheel. The team is busy, but the pipeline doesn't compound — it just restarts.
Companies this capable deserve to dominate their market
Competitors with weaker products win because they have clearer positioning and better systems. That's a fixable problem. You shouldn't be losing deals you should have won.
YOU NEED A GUIDE,
not another agency.
Agencies sell deliverables and disappear. A guide understands your world, helps you see what you can't see from inside it, and builds a system that works after they're gone.
PureDigital is a Fractional CMO practice — not a vendor, not a retainer factory. We've worked in complex B2B, industrial, and commercial real estate long enough to know exactly where growth stalls, and exactly how to unstall it.
Deep B2B & Industrial Experience
We've built inside long-cycle, relationship-driven industries — we speak the language and know the buying process.
AI-First Systems, Practically Applied
Not AI hype — specific tools in specific places that reduce real friction and surface real opportunities.
Strategy That Becomes Infrastructure
Every engagement leaves you with a system you own — dashboards, content ops, CRM alignment. No dependency created.
"Complex businesses win when they make buying feel simple. My job is to build the system that makes that happen — and then hand you the keys."
THREE STEPS.
ZERO GUESSWORK.
Getting started shouldn't feel like a risk. Here's exactly what working together looks like — from first call to a fully running system.
AUDIT & ALIGN
We map what you have, where it's leaking, and where AI can remove friction fast. You leave with a clear prioritized plan you can act on immediately — even if you never hire us.
BUILD THE ESSENTIALS
Clean messaging, AI-powered content ops, CRM alignment, and a single dashboard leadership actually trusts. The foundation that makes everything else compound.
COMPOUND MONTHLY
A steady operating cadence. Each month we measure, improve, and build on the last. Marketing that works like a flywheel — not a hamster wheel.
Takes 5 minutes. No sales call required to get value from it.
YOUR BUSINESS IN
90 days.
Not a vague promise — a concrete operating reality you can point to, measure, and hand to the next person who walks through the door.
Qualified buyers find you first
AI assistants and search surface you when buyers are actively shortlisting — before they call anyone.
Your team focuses on buyers, not busywork
Reporting, follow-up, and content ops run on AI — your people spend time on actual conversations.
Leadership has one trusted dashboard
Dated metrics, clear inputs and outputs, no spreadsheet archaeology. A number you can take to the board.
Marketing that compounds every month
Each piece of content, each campaign, builds on the last. The flywheel starts turning and keeps turning.
Every quarter without a system is a quarter your competitors are compounding instead of you.
- ✕ Buyers who should have found you found a competitor instead
- ✕ Your team burns hours on work AI could handle in minutes
- ✕ Leadership makes guesses instead of decisions — and expensive ones
- ✕ Trade shows and referrals keep working — until they quietly stop
- ✕ You hire a full-time CMO at $220K before knowing what you actually need
A Fractional CMO engagement costs a fraction of that — and starts producing measurable results in the first 30 days.
FIND OUT EXACTLY
where AI can help you.
Take the free 5-minute AI Readiness Assessment. Get a concrete picture of where your marketing stands — and the highest-leverage moves to make next.
No pitch · No pressure · Takes 5 minutes
No jargon. Straight answers.
What does a Fractional CMO actually do for my company?
You get executive-level marketing leadership without the $200K+ full-time cost. We connect strategy to your sales and operations, install a measurable operating cadence, and build a data layer leadership can trust. Most clients describe it as "finally having someone who owns the whole picture."
We rely on referrals and trade shows — why change what's working?
Those channels still work. But today's buyers shortlist vendors online and via AI assistants before ever calling. If you're not easy to find and clear to understand, you miss the first cut. We make your offline reputation visible online — so the referral still closes, but now you're also winning deals you never knew you lost.
How is PureDigital different from a marketing agency?
Agencies sell deliverables. We build a system, then run it with you. We track a small set of meaningful metrics, report progress with real dates, and measure outcomes tied to pipeline — not activity. When the engagement ends, you own everything.
Can you work alongside our existing internal marketer?
That's often the best setup. We bring strategy, AI systems, and operating cadence. Your person brings context and relationships. The result is faster output, less rework, and no burnout — instead of one person trying to do everything alone.
How can AI help my team right now — practically?
AI handles reporting, content production, segmentation, and lead nurture. Your team keeps the judgment calls — the repetitive work shrinks. Everyone has more time for actual customer conversations, and output improves without adding headcount.
What does this cost, and is it worth it compared to hiring full-time?
Engagements are structured to be a fraction of a full-time CMO. A full-time hire costs $180–250K+ plus benefits before they've figured out your business. We're measured from day one. Map the realistic scope in our first conversation — no vague retainers, no scope-creep surprises.
Can you fix our HubSpot / CRM?
Yes. We align lifecycle stages, lead scoring, and handoffs to how your business actually works — then build dashboards that leadership opens with confidence, not dread. A clean CRM is the foundation everything else is built on.
What's the very first step?
Take the free AI Readiness Assessment — 5 minutes, no sales call required. You'll get a concrete read on your current state and the highest-leverage improvements available. If it makes sense to talk after, great. If not, you still leave with something useful.