Fractional CMO Leadership
20+ years across strategy, creative direction, and growth systems — turning complex problems into clear operating rhythms.
Meet your core partner
I’m Nicholas Putz, Founder of PureDigital — a fractional CMO and systems builder focused on helping industrial and manufacturing leaders win with modern marketing and pragmatic AI.
What I bring to your team
HubSpot-Certified & CRM Fluent
Hands-on with HubSpot and modern CRMs — pipeline structure, attribution, lifecycle stages, and reporting that actually informs decisions.
AI Adoption & Enablement
Practical AI for content ops, analytics, and knowledge capture — with guardrails, governance, and training for real teams.
Full-Stack Marketing Systems
From messaging and brand systems to web, SEO, and analytics — I connect the dots to support sales and revenue.
Industrial-ready, even if I haven’t worked on your shop floor
Most industrial teams don’t need more tools — they need cleaner systems and clearer stories. I translate complex products and processes into simple, credible messaging that engineers and buyers act on, then build the operational cadence to keep it moving.
- Manufacturers: product storytelling, distributor enablement, and measurable pipeline health
- OEMs & Components: channel kits, technical content at scale, and revenue visibility
- Fab & Machining: service-page authority, quoting cadence, and right-fit lead flow
“Industrial brands win when buying gets easier. My work makes your marketing system run quiet — and results get loud.”
— Nicholas PutzExperience that translates to the plant, the line, and the P&L
Strategy & Governance
Quarterly roadmaps, OKRs, and leadership reporting — so marketing decisions are tied to operations and revenue.
Sales & Marketing Alignment
Shared definitions, handoffs, and dashboards so sales trusts the pipeline and leadership trusts the numbers.
Creative That Engineers Respect
Clear, accurate communication that turns specs, tolerances, and processes into benefits and proof.
Tech Stack & Data
HubSpot, analytics, automation, and data hygiene — the backbone of a reliable system.
Operating principles
- Clarity beats complexity. Clean systems scale; clutter stalls.
- Prove it. Track outcomes that matter and share the scoreboard.
- Adopt, then automate. AI works when it serves a process, not replaces one.
- People first. Enable your team — don’t drown them in tools.
Credentials & Recognition
- HubSpot-certified (Social Media; coursework across CRM & automation)
- Chair & builder of AI/Technology programs and training initiatives
- Hands-on web/SEO/analytics experience; LLM/agent discoverability (GEO)
- Public thought leadership across AI, marketing systems, and industrial growth
Ready when you are
Whether you need a clean audit, a smarter cadence, or a full fractional CMO partnership, I’ll help you find the shortest path to visible results.
From the founder
PureDigital is led by Nicholas Putz — a fractional CMO and systems builder focused on pragmatic AI and modern marketing for industrial leaders. If you want to dive deeper into the thinking behind the work, here are a few places to explore:
- purenicholas.com — working notes & experiments
- nicholasputz.com — portfolio & speaking
- Substack — essays on systems & AI
“Your best marketing is a clean system connected to revenue.”
— Nicholas Putz